We prioritize positive encouragement and praise in communication between us and our employees, and among employees.

→Unreasonable criticism is an obstacle to communication, and mutual recognition of values is the standard for all conversations.

All employees are entitled to work in an environment that is free of discrimination or harassment on the basis of sex, ethnic or national origin, education, age, or any other characteristics.

→We promote equal opportunities to improve the abilities of our employees. Employment and promotion are based solely upon individual merit and qualifications.

All employees have an obligation to creatively improve their works and working environments.

→Don’t leave outdated and worthless work without constructive criticism.

We create clean profits with transparent decision-making and waste-free execution.

→Eliminate irrationality, waste, and unreasonable decision-making to create fair profits.

We constantly increase our profitability with creative innovation and bold challenges.

→Create a profit model with technological and service innovations, and increase the future value of the company.

Management discloses corporate information transparently.

→Prepare and disclose honest and appropriate management information in a timely manner to pursue common interests.

Managers will not obtain improper personal benefits or be involved in any activities by abusing the company’s dominant position.

→Do not make financial transactions or guarantee payments by abusing personal status (position, authority, etc.) for personal reasons or profit inside or outside of the company.

Affiliates have the right to be provided with fair and reasonable opportunities.

→Mutual cooperation should be implemented to help each other based on fair and transparent competition.

We respect the market order under the principle of fair competition.

→We must win customer’s choice with technology, quality and philosophy.

We NEVER impose unfair conditions, nor abuse our dominant position.

→Forcibly taking a share of a partner company will never be tolerated.

We guarantee the highest level of safety and trust to our customers.

→If the customer is not satisfied, production and sales are not completed yet.

We guarantee the best deals and profits for our mid-customers in honest transactions.

→We do not engage in transactions that cannot be objectively recognized as being fair.

We always aim for fair customer transactions in a reasonable and legal way.

→Non-fair and/or non-transparent transactions are equivalent to bribes for customers, which will never tolerated.

We fulfill our corporate social responsibilities by complying with transparent accounting and national policies.

→We must fulfill our responsibilities as citizens by transparent accounting and faithful reporting.

We actively implement exemplary policies as responsible members of society.

→ Instead of passive observance, we should make an active contribution to society as best practice for the local community.

We contribute to national development and social development by practicing the joy of sharing.

→We contribute to the improvement of quality of life by creating jobs in business activities and supporting cultural and welfare projects in various fields.